1. Simple Clean Design.
Your website needs to be simple, clean and responsive with as little clutter as possible. I’ve seen to many businesses trying to promote all their products and services on the homepage. If your visitors see too many offers, they can easily get confused and leave. The best websites are designed to guide visitors through the site to the page with the information they are looking for.
2. SSL Certificate:
SSL is a must nowadays especially if you plan on selling anything. Google has also decided to give pages with SSL priority in the organic searches. Talk to you web hosting provider to see if they offer an SSL Certificate.
A picture is word a thousand words and you them. Most people are visual learners and as a result they can relate more to images than words. So use images to engage your prospects emotions. All of your images need to be optimized for faster loading. Images need to be 1920px x 1080px and about 72dpi. HD images are more vibrant and if you plan on you using banner ads then you can size them according the area that will display them.
4. Add Video:
Video has become the best and most effective way to engage and audience. Every marketing campaign should include some of video. James Wedmore, one of the top video marketing coaches in the country suggests using at least five. 1. Trailer Video 2. Stats Video 3. Customer Success Story 4. Q&A Video and 5. A Tutorial Video. I have included a link at the bottom so you can get the details on how to make this work in your business.
5. Email or Lead Capture:
Derek Halpern a top internet marketer told me if you have 100,000 subscribers then you should be a millionaire. The best way to get subscribers and build and email list is to have some sort of free offer that visitor. Aweber and Mailchimp are the easies to get started and they are the best at automating email campaigns. Check out Aweber’s free 30 trial.
6. Landing Pages:
You need a landing page. A landing page is a dedicated webpage you setup to promote a product or service. If you sell 3 products and 1 service, you need to have a landing page for each one of them featuring the benefits to using them In order to make landing pages work for your business you need to do a few things:
You need and offer i.e.: product or service, and an opt-in form to capture leads (email addresses) or a call to action button (CTA) which takes them someplace where you can capture the lead or purchase your product.
7. Compelling Web Copy:
No product is ever brought or sold without words. The secret ingredient to making this all work is the sale copy you write on your website, landing page, email campaigns, social media posts, and everything you promote.
Copywriting is valuable skill to have and I will give you some of the basics to get you started and some resources to help you along the way.If you plan on being successful in business and you got this one thing right.
For more information on writing web copy I published an article on the subject.
Writing Words That Sell
8. SEO or Search Engine Optimization:
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. In other words when people search on the web for a product or service you are offering you want your website to come up on the first page of the search results. The key is to use Googles key word planner tool to find the key words you need. Then you can add them to you posts of pages using one of the many plugins like Yoast SEO.
9. Social Media Marketing:
If you are doing business on the web then you need a YouTube channel, Facebook page, and a LinkedIn account. A google account will be necessary for YouTube. You also need this account for analytics. It is not as hard as most people think getting videos done for your business. Get prepared to build a Facebook page for your business with links back to your website or some landing page offer. I am not a big fan of LinkedIn unless you are a service driven business or if your goal is to market yourself as an expert in a given field of study, then LinkedIn is a must.
10. Backup Plan:
Lastly, You need is a way to back up your website in the event of catastrophe. Some of you like me in the beginning after I have built a great looking website, I made what I thought was a small change and totally crashed my sites database.
At the time I didn’t know how to rebuild it. Thank God today I can. For this I like using the free services of ManageWP. With one click backup and restore you don’t have to worry about making mistakes as long as you back up your site regularly and after making many changes.
You can jump start your brand and your conversions by adding these elements into your website. To get step by step instructions on exactly how to build these elements into your marketing. Sign up for the Free Online Training at https://websalesacademy.com